Like all living things our brain is constantly changing and forever evolving. We can turn it into a beautiful, fruitful garden with clarity, direction and attention — or we may let it turn into a wild forest that is out of control. 

Learning to be a coach is a deeply rewarding and systematic journey that develops self-awareness and creates structure which has the power to transform our amazing minds to shorten the gap between desires and reality.

What is Coaching?

Coaching is a creative and thought-provoking partnership to maximise the clients’ personal and professional potential.  The role of the coach is to provide skilled presence to listen powerfully, create absolute clarity, structure the conversation, maintain unwavering focus on goals, inspire an action plan, and agree firm accountabilities to empower the client in accomplishing the goal.  This involves a process of deep discovery that is proven to be powerful in delivering meaningful and lifelong change.

Why learn to be an ICF Certified Coach?

  • Are you passionate about making a difference to others and yourself?
  • Would you like to develop the skills to help others at a professional level?
  • Do you feel people can achieve much more than they think?
  • Would you benefit from enhancing your personal mastery, leadership and communication skills?
  • Would you like to learn skills that are portable, fulfilling and rewarding?

If you answered yes to any of these questions, you have the potential to benefit from coach training!  If this excites you, then we are waiting to hear from you and our program is exactly what will ignite the journey to empower your world!

The International Coach Federation (ICF) is the leading global association for professional coaches with over 22,000 members in more than 100 countries, with responsibility of developing the profession, setting ethical standards and accrediting coaches.

ACTP: Accredited Coach Training Program
ACSTH: Approved Coach Specific Training Hours
CCE: Continuing Coaching Education
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As a Certified Coach trained by us, you will:

  • Be able to apply for your credentials after you have completed the curriculum and the course registration process is completed with ICF.
  • Be globally recognised and benefit from the lifelong support.
  • Gain more recognition and respect inside your company.
  • Be able to start your own business to generate greater freedom, wealth and fulfilment.
  • Have the key to unlock your own and others’ potential.
  • Grow as a person, parent, employee, leader or business owner.

What are the benefits of professional coaching?

Coaching has been proven to be beneficial for personal and leadership development, empowering business and individuals to grow to their fullest potential.  According to a survey published by the ICF:

  • 99% were satisfied they used coaching services
  • 96% would use coaches again
  • 86% of companies got full return on investment
  • 700% return on investment is expected for executive coaching*

*Source ICF Global Coaching Client Study Report by PricewaterhouseCoopers LLP and Association Resource Centre Inc.

Coaching is the fastest growing industries in the world and 94% in the industry believe it is here to stay long term with US is spending over $1 billion a year on corporate coaching.

Why choose us?

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  • A personalised learning experience that allows you to progress at your own pace
  • Maximise your development with face to face class size of less than 6 participants
  • A world-class and fast track coach training program that will be accredited by ICF International
  • Exposure to our powerful 5 Step HAPPYTM System of empowerment, developed by combining the best of coaching models, ancient philosophy and latest neuroscience research.
  • An active network of graduates, and opportunities for paid or reciprocal coaching sessions to accumulate coaching hours
  • Our programs add practical value to your life from the start and designed to be fun and interactive, using a variety of learning modalities to suit everyone.

Who is the HAPPYTM Certified Coach Training Program suitable for?

The HAPPYTM Certified Coach Training program is suitable for anyone who wants to learn the skills to become a globally certified coach, able to empower their own and others’ lives.

  • Employees in HR, management, company directors and senior leaders
  • Entrepreneurs who run businesses where coaching can be a complimentary service
  • Business consultants, management consultants, organisational leaders
  • Child care parents returning to work
  • Teachers, principals, councillors, or complimentary professions
  • Retired individuals, community leaders, charity, missionary or church officials
  • Other coaches who wish to advance their skills
  • Anyone who wants to benefit from enhanced communication skills to create growth

HAPPYTM Certified Coach Training Program Overview

Our unique 5 Step HAPPYTM Certified Associate Coach (HCAC) and Professional Certified Coach (HCPC) Training Programs is designed to meet and exceed all the ICF requirement of hours, standards and components for credentialing. Application to have the program approved is submitted and expected to be approved within 12-16 weeks.  At present the program is Certified internally upon completion of the program which includes an internal exam, observed coaching and final performance evaluation session conducted at PCC level.

HAPPYTM Certified Associate Coach (HCAC) Training Program


HCAC Program

*You will coach a coach or a course leader on a coaching issue in order to receive mentor feedback and sharpen the experience of applying the skills learned.

**This is an internal exam undertaken to prepare you for the Coach Knowledge Assessment (CKA) which you will complete online directly with ICF.

One hundred hours of coaching experience will need to be accumulated, logged, and submitted to ICF for the application of the ACC credential. We will support you as best as we can for this.

HAPPYTM Certified Professional Coach (HCPC) Training Program


HCPC Program

30 minutes of Oral Exam is conducted and a 2000-word Coaching Case Study is to be submitted.

Five hundred hours of coaching experience will need to be accumulated, logged, and submitted to ICF for the application of the PCC credential.


HCPC & HCAC Training Program Structure

HCPC Training Program includes 141 hours of student contact time and you will complete the following:


  • 9 Coach Learning Modules
  • 20 Hours Peer Coaching Assignment
  • 6 Observed Coaching Sessions
  • 30 Hours Group Mentor Coaching + 6 Hours One to One Mentor Coaching
  • 1 Performance Evaluation
  • 1 Written Case Study
  • 1 Presentation on the Power of Coaching


Module 1  Foundation of Coaching 15 Hours
Module 2 Application of Coaching 15 Hours
Module 3  Power of Coaching 15 Hours
Module 4  Performance in Coaching 15 Hours
Module 5 Mentor Coaching Clinic 1 15 Hours
Module 6 Context in Coaching 15 Hours
Module 7 Executive & Leadership Coaching 15 Hours
Module 8  Team, Business & Organisational Coaching 15 Hours
Module 9  Mentor Coaching Clinic 2 15 Hours

HCAC Training Program includes 81 hours of student contact time and you will complete the following:


  • 1-5 Coach Learning Modules
  • 20 Hours Peer Coaching Assignment
  • 6 Observed Coaching Sessions
  • 15 Hours Group Mentor Coaching + 6 Hours One to One Mentor Coaching
  • 1 Written Case Study


Program Philosophy & Approach

The HAPPYTM System of Coaching is founded upon multiple facets of knowledge from cutting edge neuro science, modern coaching principles guided by the International Coaching Federation, NLP and Positive Psychology, to ancient wisdom found in the teachings of the Vedas and Socrates.  As you delve deeper into the course you’ll find the essence of teachings by famous personal development leaders reflected in the rich and vast pool of knowledge that is brought together to create the HAPPYTM System of Coaching.


Program Delivery

All programs are delivered face to face in Singapore and in English language, unless otherwise requested.  No prior knowledge or qualifications are required to register for the program and it is suitable for all adults. Click here to for dates and course list of the upcoming program.


Please contact Course Leader Avni Martin at avni@martinccs.com to register, ask any questions or arrange a meeting. Further information can also be found on www.martinccs.com.

Our Course Leader

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Our course leader, Avni Martin, is an ICF registered professional certified coach (PCC), mentor and trainer with 15 years of experience in developing people, businesses and leadership.  Avni is passionate about delivering unparalleled coach training to every single participant.

With degree from Imperial College, London, Avni started her career in HR and Management Consulting, followed by developing her own company in UK before moving to Singapore, where she worked for a prominent leadership development organisation.

Based in Singapore, Avni is the founder of Martin Consulting and Coaching Solutions which was the sole franchise partner of one of the leading coach training schools, developing their business and delivering world class coaching and training.

Avni brings a lot of experience and energy to her training and runs a series of personal development workshops for teenagers, parents and couples called Empower Your Excellence in collaboration with other dedicated coaches in the community.  

Avni is the Executive Committee Leader and Head of Coaching Science and Research Committee for the ICF Singapore Chapter, where she has initiated two pioneering projects with to develop the awareness and advancement of the coaching profession in the coaching community.

Projects include developing the first of a kind series of coaching video demonstrations that will be published on ICF website and organisational study to compare the awareness, application, perception and trends of coaching with other forms of intervention.

What do people say about us?

“Avni is exceptionally committed to ensuring that she gives her utmost as a trainer. Her authenticity, humanity and humility to learn from all creates an incredible space of safety that invites deep sharing. Learning with Avni is as well thought-provoking because she honours the knowledge and experience that everyone in the room has to offer. All the necessary ingredients for a powerful learning journey.

Roslina Chai, Founder of MOSAIK

“I was lucky to find Avni to teach me coaching! She’s a fantastic coach, a great trainer and has in-depth knowledge of her subject. She works with you on your unique learning ability and challenges to help you make a better coach. Her strong fundamentals and values along with her personal touch, warmth and friendship made the coach training a great learning experience for me. Highly recommend her as a coach and for any coach training sessions!”

Pooja Arora, Founder & Managing Partner, FlexTalent  

“Having completed the Certified Associate Coach (CAC) Training Program course led by Avni Martin, I’m impressed with her ability to empower anyone to become an effective transformational professional coach, whatever career they are in. The course opened powerful new horizons and avenues for me to contribute to society, and Avni’s ongoing commitment to support this journey is unique and empowering. 

Avni is articulate and able to effectively guide the students through a structured program to deliver a cohesive learning experience. She is very encouraging and respectful of the various personalities of different coaches learning together, and imparts coaching skills to each in a very professional and personable way. 

Avni delivers a deeply transformative and meaningful context to the profession in this coach training program.” 

Bernadette Cenzon, Director of Trade Asia Solutions Pte Ltd

“Completing the ACSTH course with Avni Martin has brought about life transforming growth in my personal and professional development. Avni has exceeded my expectations in being an excellent coach, trainer, and mentor. The coaching skills I have acquired have complimented, deepened, and broadened my skills in my legal practice and education, as I am able to discern peoples’ needs to lead them to a greater awareness and resolution of challenges.

Avni is an excellent mentor coach and truly dedicated to the success of coaches. I have benefitted from her generous personalised service as she has given me valuable support in marketing, workshop design, and enrichment of my professional work. With Avni, I have been able to discuss and deepen my coaching experiences, which I believe to be the most significant gain for me. The ability to deconstruct my coaching sessions with Avni through mentoring, has accelerated my learning and deepened my conviction to support others to go beyond their limits and embrace a more fulfilling life.     

On a personal level, coaching skills have enabled me to connect deeper with my husband, teenage son, and adult son. Perhaps the acid test for evaluating the effectiveness of communication skills is in the family and I am delighted to say that doing the ACSTH course with Avni has contributed significantly to my relationships”

Simone Lai, Teacher & Founder of PAFED Pte Ltd

“The ICF Certified Associate Coach training provided by Avni has met my expectations both at the professional and personal level.

The series of program were conducted in small groups within a cosy and safe environment which provided ample opportunities to apply my skills through peer coaching and encouraged a deeper level of sharing amongst the participants. Following the graduation, it is not just another professional certification acquired but the invaluable friendship I have developed with my fellow course mates as well as Avni.

Avni’s loving, personable and generous nature are her key differentiators. In my opinion, her dedication towards developing Professional Coaches, well-blended with a high level of drive and visionary outlook will soon take her to the next level of achievement.”

Rachel Lee, Senior Regional Director, Far East Asia Pacific at T.D. Williamson Pte Ltd, Certified Coach

“Avni Martin is an exceptionally perceptive coach and trainer. Avni is wise, compassionate and focused on results. I have deeply benefited from using her services, both one-to-one and in group coaching sessions. I would recommend anyone to use her services if they wish to create breakthroughs and go past their limits in life.”

C Lucas, MD

’The knowledge, wisdom and passion in the program delivered by Avni Martin has made a direct impact in the way I relate to others and life. It has empowered me further to generate greater wealth for myself and others with sharper focus. It’s a fantastic investment for anyone who wants to maximize the potential for themselves and others!’’

Laura Alonso, Success Strategy Consultant, Mumpreneur

“Thank you Avni, the program has been very informative, self-realising and thought-provoking set in a very safe learning environment. You have delivered a personal human aspect to life which made it easy to take away learning and apply in our lives.  I would highly recommend your programs to anyone who seek[s] to discover themselves and be an inspiration to others too.”

L Ling, Wellness Consulting, Sales Director

“Avni’s Certified Training Program is refined, simple, yet powerful.  I believe this coach learning journey would benefit anyone who wants to know who we are, what we are, why we are the way we are, what we want and how to get it.  Deeply grateful that I attended this course.”

P Vithlani, Baileybrook Ltd, Certified Coach

Our Partnership Terms

In our partnership with you, we like you to take note of these:

  1. Full payment upon registration. No refund for cancellation made after registration.  However, fees paid can be transferred to future programs or a substitute may be allowed to replace the registered applicant.
  2. A 30% forfeiture of the total fees will be deducted for cancellation with less than 7 working days’ notice, with the balance 70% to be used to pay for the next program.
  3. The company reserves the rights to change the venue or date of program if deemed necessary.
  4. A full refund will be made should the program be cancelled due to unforeseen circumstances.

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