Personal & Executive Coaching

Coaching is one of the most powerful methods for achieving the results you want in your life.  We have a network of certified coaches across Asia that can work with your personal and organisational needs to create the breakthrough that you are capable of achieving.

According to the International Coach Federation, 70% of clients found coaching valuable in helping them achieve their results. It has been proven that training with coaching increased productivity rate by 86% as compared to 22% from training alone.

What is coaching?

Life or Executive Coaching is a creative and thought provoking partnership to maximise the client’s personal and professional potential. The role of the coach is to provide skilled presence to listen powerfully, create absolute clarity, structure the conversation, maintain unwavering focus on the goals, inspire an action plan and agree firm accountabilities to empower the client in accomplishing the goal.   This involves a process of discovery where client becomes aware of self-limiting beliefs, perceptions or blind-spots, and finds their own solutions. This method is proven to be powerful in delivering change at a deeper level and longer lasting than being told what to do.

What are the benefits of professional coaching?

Coaching has been proven to be beneficial for personal and leadership development, empowering business and individuals to grow to their fullest potential.  According to a survey published by the ICF:

  • 99% were satisfied they used coaching services
  • 96% would repeat the process to use coaches again
  • 86% of companies got full return on investment
  • 700% return on investment is expected for executive coaching*

*Source ICF Global Coaching Client Study Report by PricewaterhouseCoopers LLP and Association Resource Centre Inc.   Coaching is the fastest growing industries in the world and 94% in the industry believe it is here to stay long term with US is spending over $1 billion a year on corporate coaching.

Who can benefit form hiring a coach?

Anyone can benefit from hiring a coach who wants:

  • More happiness, fulfilment and growth
  • Greater clarity, structure and accountability
  • To achieve more than what they are currently doing
  • More from life, work and themselves
  • To grow their businesses and results
  • To discover innovative ways of do things more effortlessly
  • To reduce the gap between thoughts, actions and results!


What sort of areas do we work on with organisations and individuals?

  • Team
  • Leadership
  • Executive talent
  • Succession planning
  • Small businesses and entrepreneurs
  • Career and transitions
  • Communication
  • Relationships
  • Happiness
  • Fulfilment
  • Lifestyle
  • Balance
  • Purpose
  • Fitness
  • Family

Contact us now to see how we can help you achieve your best!

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What is the difference between Coaching, Consulting and Counselling?

Like a sports coach, business coaches help to teach, train and motivate companies to better performance. Coaching helps owners run their companies more successfully.


Coaching is simply assisting another person in getting to a desired result. A coach in business is similar to a coach in sports. Sometimes a coach teaches you. Sometimes a coach motivates you to implement what you already know. Sometimes a coach pushes you to try a new exercise. Sometimes a coach will expand your awareness about what is possible. In business, all of these are true as well. The bottom line for most businesses is to hire a coach that will use all of these methods to produce improvements in skills, attitudes or profit margins.


Consulting is generally done by hiring an expert in the industry to come in and analyze a business, produce a report of its condition then exit. A coach is not necessarily a technical expert in the industry; the business owner is already that. A coach will have the business skills to understand the basics of how your business is operating and where it could improve. After identifying these areas for improvement, a coach will work with you to actually implement steps for achieving your goals.


Counselling helps people deal with their past experiences and feelings to produce future healing. It generally requires going to a licensed psychologist/ psychiatrist. Coaching typically assumes the person is already whole or will go to a therapist to deal with emotional issues.  Business coaches work less with emotions and more on creating plans for future business success. We help healthy people live their lives at a higher level.

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Talk to us soon!

All our coaches are certified members of the International Coach Federation (ICF), and are bound by its strict code of ethics and professionalism.  We provide confidential coaching services to board level and senior staff across Asia.

Start making positive changes in your personal and professional life today. According to a survey conducted by ICF:

Positive Results

Building the self-confidence of employees to face challenges is critical in meeting organizational demands.

Positive People graph


Return on Investment

Coaching generates learning and clarity for forward action with a commitment to measurable outcomes. The vast majority of companies (86%) say they at least made their investment back.

86 percent ROI graph

Source: ICF Website

  • “Avni is a passionate and dedicated person with a lot of empathy.  She is very good in understanding people and help them unlock their full potential.  She generally goes above and beyond the normal coaching classes boundaries to ensure that attendees get the full benefit from the coaching.  I am sure you will get a lot out of her classes.”

    R BoidoIT Director
  • “Avni’s Certified Training Program is refined, simple, yet powerful.  I believe this coach learning journey would benefit anyone who wants to know who we are, what we are, why we are the way we are, what we want and how to get it.  Deeply grateful that I attended this course.”

    P VithlaniBaileybrook Ltd, Certified Coach
  • ’The knowledge, wisdom and passion in the program delivered by Avni Martin has made a direct impact in the way I relate to others and life. It has empowered me further to generate greater wealth for myself and others with sharper focus. It’s a fantastic investment for anyone who wants to maximize the potential for themselves and others!’’

    Laura AlonsoSuccess Strategy Consultant, Mumpreneur
  • “Avni Martin is an exceptionally perceptive coach and trainer. Avni is wise, compassionate and focused on results. I have deeply benefited from using her services, both one-to-one and in group coaching sessions. I would recommend anyone to use her services if they wish to create breakthroughs and go past their limits in life.”

    C LucasMD
  • “The ICF Certified Associate Coach training provided by Avni has met my expectations both at the professional and personal level. The series of program were conducted in small groups within a cosy and safe environment which provided ample opportunities to apply my skills through peer coaching and encouraged a deeper level of sharing amongst the participants. Following the graduation, it is not just another professional certification acquired but the invaluable friendship I have developed with my fellow course mates as well as Avni. Avni’s loving, personable and generous nature are her key differentiators. In my opinion, her dedication towards developing Professional Coaches, well-blended with a high level of drive and visionary outlook will soon take her to the next level of achievement.”

    Rachel LeeSenior Regional Director, Far East Asia Pacific at T.D. Williamson Pte Ltd, Certified Coach
  • “I was lucky to find Avni to teach me coaching! She’s a fantastic coach, a great trainer and has in-depth knowledge of her subject. She works with you on your unique learning ability and challenges to help you make a better coach. Her strong fundamentals and values along with her personal touch, warmth and friendship made the coach training a great learning experience for me. Highly recommend her as a coach and for any coach training sessions!”

    Pooja AroraFounder & Managing Partner, FlexTalent
  • "Having completed the Certified Associate Coach (CAC) Training Program course led by Avni Martin, I’m impressed with her ability to empower anyone to become an effective transformational professional coach, whatever career they are in.  The course opened powerful new horizons and avenues for me to contribute to society, and Avni’s ongoing commitment to support this journey is unique and empowering. Avni is articulate and able to effectively guide the students through a structured program to deliver a cohesive learning experience.  She is very encouraging and respectful of the various personalities of different coaches learning together, and imparts coaching skills to each in a very professional and personable way.  Avni delivers a deeply transformative and meaningful context to the profession in this coach training program."

    Bernadette CenzonDirector, Trade Solutions Asia Pte Ltd
  • "Completing the ACSTH course with Avni Martin has brought about life transforming growth in my personal and professional development. Avni has exceeded my expectations in being an excellent coach, trainer, and mentor. The coaching skills I have acquired have complimented, deepened, and broadened my skills in my legal practice and education, as I am able to discern peoples’ needs to lead them to a greater awareness and resolution of challenges. Avni is an excellent mentor coach and truly dedicated to the success of coaches. I have benefitted from her generous personalised service as she has given me valuable support in marketing, workshop design, and enrichment of my professional work. With Avni, I have been able to discuss and deepen my coaching experiences, which I believe to be the most significant gain for me. The ability to deconstruct my coaching sessions with Avni through mentoring, has accelerated my learning and deepened my conviction to support others to go beyond their limits and embrace a more fulfilling life. On a personal level, coaching skills have enabled me to connect deeper with my husband, teenage son, and adult son. Perhaps the acid test for evaluating the effectiveness of communication skills is in the family and I am delighted to say that doing the ACSTH course with Avni has contributed significantly to my relationships."

    Simone LaiTrainer, Educator & Co-founder of PAFED Pte Ltd
  • "Avni is exceptionally committed to ensuring that she gives her utmost as a trainer. Her authenticity, humanity and humility to learn from all creates an incredible space of safety that invites deep sharing. Learning with Avni is as well thought-provoking because she honours the knowledge and experience that everyone in the room has to offer. All the necessary ingredients for a powerful learning journey."

    Roslina ChaiFounder of MOSAIK
  • "The program highly exceeded my expectations and had many "aha" moments, including a lot of fun elements. Avni Martin is remarkable in her presentation and her passion for the subject matter makes the class. The program is exceptional, has intellectually stimulating content, highly practical and definitely a worth investment."

    Ritu Jain GauravPrincipal Consultant, Itechsysnet Pte. Ltd.
  • “Thank you Avni, the program has been very informative, self-realising and thought-provoking set in a very safe learning environment. You have delivered a personal human aspect to life which made it easy to take away learning and apply in our lives.  I would highly recommend your programs to anyone who seek[s] to discover themselves and be an inspiration to others too.”

    Linda LingSales Director, Wellness Consulting