Personal & Executive Coaching

Coaching is one of the most powerful methods for achieving the results you want in your life.  We have a network of certified coaches across Asia that can work with your personal and organisational needs to create the breakthrough that you are capable of achieving.

According to the International Coach Federation, 70% of clients found coaching valuable in helping them achieve their results. It has been proven that training with coaching increased productivity rate by 86% as compared to 22% from training alone.

What is coaching?

Life or Executive Coaching is a creative and thought provoking partnership to maximise the client’s personal and professional potential. The role of the coach is to provide skilled presence to listen powerfully, create absolute clarity, structure the conversation, maintain unwavering focus on the goals, inspire an action plan and agree firm accountabilities to empower the client in accomplishing the goal.   This involves a process of discovery where client becomes aware of self-limiting beliefs, perceptions or blind-spots, and finds their own solutions. This method is proven to be powerful in delivering change at a deeper level and longer lasting than being told what to do.

What are the benefits of professional coaching?

Coaching has been proven to be beneficial for personal and leadership development, empowering business and individuals to grow to their fullest potential.  According to a survey published by the ICF:

  • 99% were satisfied they used coaching services
  • 96% would repeat the process to use coaches again
  • 86% of companies got full return on investment
  • 700% return on investment is expected for executive coaching*

*Source ICF Global Coaching Client Study Report by PricewaterhouseCoopers LLP and Association Resource Centre Inc.   Coaching is the fastest growing industries in the world and 94% in the industry believe it is here to stay long term with US is spending over $1 billion a year on corporate coaching.

Who can benefit form hiring a coach?

Anyone can benefit from hiring a coach who wants:

  • More happiness, fulfilment and growth
  • Greater clarity, structure and accountability
  • To achieve more than what they are currently doing
  • More from life, work and themselves
  • To grow their businesses and results
  • To discover innovative ways of do things more effortlessly
  • To reduce the gap between thoughts, actions and results!


What sort of areas do we work on with organisations and individuals?

  • Team
  • Leadership
  • Executive talent
  • Succession planning
  • Small businesses and entrepreneurs
  • Career and transitions
  • Communication
  • Relationships
  • Happiness
  • Fulfilment
  • Lifestyle
  • Balance
  • Purpose
  • Fitness
  • Family

Contact us now to see how we can help you achieve your best!

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What is the difference between Coaching, Consulting and Counselling?

Like a sports coach, business coaches help to teach, train and motivate companies to better performance. Coaching helps owners run their companies more successfully.


Coaching is simply assisting another person in getting to a desired result. A coach in business is similar to a coach in sports. Sometimes a coach teaches you. Sometimes a coach motivates you to implement what you already know. Sometimes a coach pushes you to try a new exercise. Sometimes a coach will expand your awareness about what is possible. In business, all of these are true as well. The bottom line for most businesses is to hire a coach that will use all of these methods to produce improvements in skills, attitudes or profit margins.


Consulting is generally done by hiring an expert in the industry to come in and analyze a business, produce a report of its condition then exit. A coach is not necessarily a technical expert in the industry; the business owner is already that. A coach will have the business skills to understand the basics of how your business is operating and where it could improve. After identifying these areas for improvement, a coach will work with you to actually implement steps for achieving your goals.


Counselling helps people deal with their past experiences and feelings to produce future healing. It generally requires going to a licensed psychologist/ psychiatrist. Coaching typically assumes the person is already whole or will go to a therapist to deal with emotional issues.  Business coaches work less with emotions and more on creating plans for future business success. We help healthy people live their lives at a higher level.

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Talk to us soon!

All our coaches are certified members of the International Coach Federation (ICF), and are bound by its strict code of ethics and professionalism.  We provide confidential coaching services to board level and senior staff across Asia.

Start making positive changes in your personal and professional life today. According to a survey conducted by ICF:

Positive Results

Building the self-confidence of employees to face challenges is critical in meeting organizational demands.

Positive People graph


Return on Investment

Coaching generates learning and clarity for forward action with a commitment to measurable outcomes. The vast majority of companies (86%) say they at least made their investment back.

86 percent ROI graph

Source: ICF Website

  • I just want to thank you so much for doing this work. From the bottom of my heart, this course is amazing!  Really amazing. I am learning and growing so much, as an individual and as a coach-in-training!  Thank you for your patience and all the allowances you gave me. I really appreciate it.

    Florence Soh
  • “This is a program I would recommend to anyone who is seriously interested in coaching.”

    Manohari SabaratnamSenior Manager, Celcom
  • “A must training for all managers within 3 years of promotion.  A very important skill to coach agents to improve their result & peak performance. I personally have gained a lot of practical approach to coach my agent. I was able to endorse my leadership and bring results to my agent, it is the most valuable training I have ever invested!!”

    See Tah ShyanPrudential
  • I learned how to raise self awareness to others and the steps to connect our agents to challenge them to achieve their results.

  • “If you want to be a successful AM, Coaching course is a MUST for you to bring the Right people in your Agency and be peak performance. This course can help you to be a total whole person mentality. For me, I will do differently if I attend this course before my promotion. After attended the course, I realize I made so much mistake in coaching Agents.”

    Jenny YeohPrudential
  • “Tried out the power questions on one of our candidates who is trying to decide which job offer to take. It was amazing! I didn’t even have to sell my company! All I did was ask questions, listen, discern her responses and ask for commitment. You can see the wheels in her head turning at her own responses.  It was so impactful and only took me ½ hour versus 45 mins – 1 hour if I were to go to on my “HR Consultant Mode.”

    Shereen KaurLearning for Development Manager, Loreal
  • "Wonderful programs and useful. Coaching is a living skill for everyone on this wonderful world.”

    Andreas VogiatzakisManaging Director, OMD
  • “Thank you.  I believe that knowledge is powerful and this course was very empowering.”

    Lola Chettiex Magistrate, Mauritius
  • “Very useful program not just from a ‘coaching’ point of view but also from a management and life skills/communication aspect.”

    Max PurserGeneral Manager South East Asia, Alltech
  • “You gave me very good advice that made me wake up to my reality. So I am now very enthusiastic about my patients and it shows up in my focus. I have spoken to Dr Maj and given him some homework to do. I am getting more patients for the complementary healing. I feel that the energy I send out makes these changes happen almost immediately as soon as my consciousness shifts. Truly, the blockages are in the mind but it takes a coach to help one see!”

    Dr Suriya OsmanMelaka
  • “Very well structured throughout the program which has made the whole learning meaningful to me as a person and to my organization.”

    UmanathGeneral Manager, Mettube
  • “It was a fantastic session.  Plenty learnt and to chew upon.  Gives me confidence that I can get there.”

    Munin KaurHR Manager, Aker Solutions
  • “The workshop is refined, simple and powerful.  I strongly believe that past students need to revisit this workshop to continue to bring value in their coaching journey.” 

    Rajiv MattewsCertified Professional Sales Coach
  • “It’s a great workshop.  A very good investment.  The coaching learnt here has opened up the opportunity to self reflect and solve my issues in life."

    Helen TehCO/CPRM, Prudential Fund Management
  • “The courses, designed in small modules made learning easier and effective. The mentor-coaches were highly qualified and professionally accommodating. I have gained the much-needed confidence to start living like a coach.On a personal front, my family had started to enjoy a much better understanding from my having learned the powerful tools; particularly, the listening skill. On the professional side, I have found that I can now empower my people to work and develop to their fuller potential.”

    Charlermkit RochanavibhataConsultant, Bangkok
  • “Thank you for today's session Avni, it has been very informative, self-realising and thought provoking set in a very safe and great learning environment. You have delivered a personal human aspect to life which made it easy to take away learning and apply in our lives.  I would highly recommend your life coaching workshops to anyone who seek to discover themselves and be an inspiration to others too.”

    Linda LingSales Director, Wellness Consulting
  • "I did an introduction program with Avni Martin. The program highly exceeded my expectations and had many "aha" moments, including a lot of fun elements. Avni Martin is remarkable in her presentation and her passion for the subject matter makes the class. The program is exceptional, has intellectually stimulating content, highly practical and definitely a worth investment."

    Ritu Jain GauravPrincipal Consultant, Itechsysnet Pte. Ltd.
  • "Avni is exceptionally committed to ensuring that she gives her utmost as a trainer. Her authenticity, humanity and humility to learn from all creates an incredible space of safety that invites deep sharing. Learning with Avni is as well thought-provoking because she honours the knowledge and experience that everyone in the room has to offer. All the necessary ingredients for a powerful learning journey."

    Roslina ChaiFounder of MOSAIK
  • "Completing the ACSTH course with Avni Martin has brought about life transforming growth in my personal and professional development. Avni has exceeded my expectations in being an excellent coach, trainer, and mentor. The coaching skills I have acquired have complimented, deepened, and broadened my skills in my legal practice and education, as I am able to discern peoples’ needs to lead them to a greater awareness and resolution of challenges. Avni is an excellent mentor coach and truly dedicated to the success of coaches. I have benefitted from her generous personalised service as she has given me valuable support in marketing, workshop design, and enrichment of my professional work. With Avni, I have been able to discuss and deepen my coaching experiences, which I believe to be the most significant gain for me. The ability to deconstruct my coaching sessions with Avni through mentoring, has accelerated my learning and deepened my conviction to support others to go beyond their limits and embrace a more fulfilling life. On a personal level, coaching skills have enabled me to connect deeper with my husband, teenage son, and adult son. Perhaps the acid test for evaluating the effectiveness of communication skills is in the family and I am delighted to say that doing the ACSTH course with Avni has contributed significantly to my relationships."

    Simone LaiTrainer, Educator & Co-founder of PAFED Pte Ltd
  • "Having completed the Certified Associate Coach (CAC) Training Program course led by Avni Martin, I’m impressed with her ability to empower anyone to become an effective transformational professional coach, whatever career they are in.  The course opened powerful new horizons and avenues for me to contribute to society, and Avni’s ongoing commitment to support this journey is unique and empowering. Avni is articulate and able to effectively guide the students through a structured program to deliver a cohesive learning experience.  She is very encouraging and respectful of the various personalities of different coaches learning together, and imparts coaching skills to each in a very professional and personable way.  Avni delivers a deeply transformative and meaningful context to the profession in this coach training program."

    Bernadette CenzonDirector, Trade Solutions Asia Pte Ltd